Obscure Direct Response Brands Dominate Facebook Chatter
Performance Marketing
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment abou
Portrait: Profero
Brand Marketing
Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district
Ad of the Day: Smirnoff
Brand Marketing
From "bubblegum" to "cupcake," there seem to be an infinite number of dessert-flavored vodkas on the market, much of which is probably being ingested by freshman girls whose interests include [...]
Ad of the Day: Smirnoff
Brand Marketing
Pharrell Williams is one of those do-it-all celebrities who don’t seem to get much sleep.
Smirnoff’s fruit flavors get ‘peelable’ bottles
Creativity
Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in “peelable” skins to imitate the fruits that infuse the liquor—lemon, strawberry [...]
Smirnoff’s heroine chases off the black wolf
Creativity
JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses [...]