Smartwater

How Bruce Greenwood Ended Up Speaking Only in Ad Slogans

It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next week marks the launch—May 6 on demand, and May 10 in a handful of New York and L.A. theatres—of ad-themed indie flick And Now a Word From Our Sponsor.

Droga’s Delicious World

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future.

Top 10 Commercials of the Week

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary a drunk parent can seem to a child.

Top 10 Commercials of the Week: Sept. 14-21


Jennifer Aniston Reveals All, Including Huge Triplets-Filled Belly, in Smartwater Ad

This is better from Smartwater. The Glacéau water brand has used Jennifer Aniston for some time—finally they've produced a piece of content together that feels somewhat fresh. Once again, the premise isn't revolutionary—the video, from ad agency AR New York, purports to show "jennifer aniston security tapes" from cameras around her house. But it gives the actress room to be funny—and she can be very funny—without having to wedge herself into an overcrowded scene like the previous spot, in which Keenan Cahill, Paul "Bear" Vasquez, dancing babies and other Internet stars tried to help her make the video go viral. (Her print ads have been pretty blah as well, although anything with Aniston topless will do well in spite of itself.) In the new clip, the faux-pregnant Aniston—she's expecting triplets!—is upstaged only by the dark-curly-haired Aniston at the end. It all just feels less manufactured overall, and much more entertaining as a result.       Director Alek Keshishian shot the spot during a single-day shoot in Malibu. "Addressing all the tabloid rumors felt like a compelling and humorous idea," he says. "Because Aniston was brave enough to go for it, I was especially careful to make sure she always felt part of the creative process. After all, this was her life we were poking fun at. … We focused on the most prominent rumors out there, and took them to their most logically absurd conclusion. Sensational celebrity gossip is so ubiquitous, and addressing it in a humorous way felt like a perfect vehicle to get multiple views for Smartwater while creating a sense of empathy for both Aniston and the brand."      Credits below the spot.

Jennifer Aniston Goes Topless in Smartwater Ad

Jennifer Aniston's new series of ads for Smartwater, which includes a topless yet modest photo of the superstar actress, is stirring up interest, and not just within pants. That the video she shot earlier this month was called "Jen Aniston's Sex Tape" only further complicated the reaction. Really, is it that surprising that she's still attractive at 42? Between the expensive personal trainers and generous makeup artists, who knows what she really looks like. Besides, Barbara Eden was hot up until the moment she appeared on Hannity. Full ad, plus two more, after the jump.

Jennifer Aniston starring in ad, not sex tape

The luddite Jennifer Aniston turns in a winning performance in this new Glacéau Smartwater spot, even though the premise is pretty stale. She is joined by Keenan Cahill, Paul "Bear" […]