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Instagram Husbands Can Finally Put Down the Camera in Fossil’s New Smartwatch Ads

Brand Marketing

If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch.


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Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

Performance Marketing

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a [...]

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6 Apple Watch Flaws That Could Make You Queasy

Performance Marketing

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with [...]

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What 7 Brands Are Already Doing on the Apple Watch

Performance Marketing

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think abou

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Apple Watch Isn’t Even Out Yet, But Some Retailers Will Be Ready on Day 1

Performance Marketing

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until l

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Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet

Brand Marketing

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent [...]