If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch.
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!
In the war of the wearables, the biggest battle is finding the right audience for your innovation.Smart glasses make for a good example: Despite all the hype around Google Glass, research firm NPD Group found only 1 percent of those surveyed actually bought them. Widespread adoption has not occurred.
Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.
Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with its new watch.
Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think abou
In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until l
There's bling, and then there's upmarket digital bling.Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication Accessory, or MICA.