Instagram Husbands Can Finally Put Down the Camera in Fossil’s New Smartwatch Ads

If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch.

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Infographic: Which Wearable Tech Device Will Win?

In the war of the wearables, the biggest battle is finding the right audience for your innovation.Smart glasses make for a good example: Despite all the hype around Google Glass, research firm NPD Group found only 1 percent of those surveyed actually bought them. Widespread adoption has not occurred.

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.

6 Apple Watch Flaws That Could Make You Queasy

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with its new watch.

What 7 Brands Are Already Doing on the Apple Watch

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think abou

Apple Watch Isn’t Even Out Yet, But Some Retailers Will Be Ready on Day 1

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until l

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet

There's bling, and then there's upmarket digital bling.Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication Accessory, or MICA.