Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets
Performance Marketing
As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.
AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing
Brand Marketing
Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific
How Apple Became China’s Most Coveted Luxury Brand
Brand Marketing
When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, [...]
HTC’s Absurd Rap Anthem Is So Joyously Bad, You Have to Love It
Creativity
"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new [...]
This Apocalyptic Super Bowl Ad for Mophie’s Phone Chargers Features the Ultimate Cameo
Brand Marketing
A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging [...]
Victoria’s Secret Is Picking Up 100,000 Instagram Followers a Day
Performance Marketing
Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant.