Smartphones

These Creatives Made a Plastic Slab to Ease Smartphone Addiction, and It Sold Like Crazy

Imagine a replacement for your smartphone that's 100 percent resistant to toilet water and never has to be charged. And it costs around $10. This magic device does exist—and it was invented by a group of agency creatives.

Always on Your Phone at Restaurants? These 2 Brands Really Want You to Stop

No one likes trying to have a dinner conversation with someone who's distracted by a screen. But other people get just as annoyed if they're asked to put their phone away when an "important" call or text might come through.  It's one of the great social tensions of our time, and marketers seem to be picking a side. 

Samsung’s First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to miss during Sunday night's Oscars telecast, the new campaign features three fast-moving and detail-rich ads, anchored by an anthem spot called "Why?" that features a cavalcade of unexpected celebrity appearances. 

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands.

Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.

This Week’s Must-Haves: a Solar Charger Inspired by Nature

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater, […]

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable.

This Week’s Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Will Instagram’s Advertising Gold Rush Send Users Running?

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via

Infographic: Consumers Know Exactly How They Want to Be Marketed To

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.