Winning at Voice-Assisted Search
Performance Marketing
Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing improvements and expanded options in natural language technology and [...]
Samsung’s First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos
Creativity
Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard [...]
5 Questions You Should Answer If You Want Your Mobile Marketing to Work
Brand Marketing
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the [...]
Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable
Brand Marketing
Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.
This Week’s Must-Haves: a Solar Charger Inspired by Nature
Brand Marketing
This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater, [...]
Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat
Brand Marketing
If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable.