The Second Screen Super Bowl
Brand Marketing
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on [...]
Wealthy Millennials Approach Shopping Differently Than Their Parents
Brand Marketing
Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans [...]
Sports Fans Slowly Move From TV to the Internet
Performance Marketing
For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went [...]
More Than Half of America Has a Smartphone
Performance Marketing
It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own [...]
New York Times Launches First Full Mobile Site Redesign Since 2006
Performance Marketing
Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the Motorola Razr was [...]
When Will There Be One Metric for All Screens?
The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you [...]