Creating an International Print and Digital Empire: A How-To
A global digital model can work for print publishers, but, if Hearst Magazines International’s experience is any indication, it will not be built around paid content. That is one of [...]
Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot
Creativity
Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip [...]
Apple Appears to Be Moving Into the Mobile Wallet Market
Performance Marketing
Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar [...]
Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E
Brand Marketing
It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day.
New Ad Exchange Delivers Mobile Video
Performance Marketing
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials [...]
How Nate Silver’s FiveThirtyEight Will Tackle the News
Performance Marketing
News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.