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Creating an International Print and Digital Empire: A How-To

Media

A global digital model can work for print publishers, but, if Hearst Magazines International’s experience is any indication, it will not be built around paid content. That is one of [...]


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Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot

Creativity

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip [...]

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Apple Appears to Be Moving Into the Mobile Wallet Market

Performance Marketing

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar [...]

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Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E

Brand Marketing

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day.

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New Ad Exchange Delivers Mobile Video

Performance Marketing

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials [...]

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How Nate Silver’s FiveThirtyEight Will Tackle the News

Performance Marketing

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.