The World’s Best Commercials, 2012-13
Brand Marketing
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions [...]
Smart Car Is So Responsive, You Can Play Pong With It
Creativity
Here's a brilliant little outdoor stunt by BBDO Germany for Smart Car. To emphasize that the vehicle is both responsive and fun—the latter not being a quality that's really associated [...]
Smart Car Drives Through Twitter in Brilliant ASCII Animation
Creativity
Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that [...]
Ad of the Day: Smart Car
Brand Marketing
Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom [...]
Smart car taking brave stand ‘against dumb’
Creativity
In the year's most logical brand positioning, Smart car is coming out "against dumb." More specifically, it's trying to rile people up to fight "against dumb, mindless overconsumption." The marketer [...]