The Marketer’s Job in an AI Future
Performance Marketing
Whether you're talking about cognitive computing, machine learning, artificial intelligence or its more common acronym, AI, the real topic is machines doing jobs humans used to. What does that mean [...]
Smart Car Makes Crosswalks Safer (and More Fun) With Dancing ‘Don’t Walk’ Guy
Creativity
How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase.
Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever
Brand Marketing
German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing.
Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads
Creativity
In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly [...]
8 Types of Real-Time Marketing, and the Brands That Got It Right
Brand Marketing
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean [...]