New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel shirt. If AmEx customers
Small Business Saturday
Back in February Twitter announced a self-serve ad platform for small businesses to run Promoted Tweet and Promoted Account campaigns.
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded $36 million last year, down from $52 million in 2010 and $41 million in 2009, according to Nielsen. Those figures don't include online spending.