Sleep Number

This Indie Agency Won Over Top-Tier Clients Thanks to Enduring Relationships

Specs Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton

Mattress Ads Wake Up to Human Sexuality

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in one of the last stanzas of “Anything Goes”: “So Missus R.