When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?
There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format.
Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands.
AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his remarks last week appears still high, and one of the mothers of those babies wrote an emotional column yesterday.
Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers created entire divisions to produce the ads that mimic editorial content, while vendors sprang up to try to scale their distribution.
Slate's legal reporter obviously has too many friends and wants to pare down her social circle, because she recently decided to see what would happen if she wore Axe men's body spray for a week.
One of the many head-scratching aspects of Amazon founder Jeff Bezos’ surprise purchase of The Washington Post is not only what he bought, but what he didn’t.