Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside
Brand Marketing
Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest [...]
Microsoft Gets 30 Brands to Run Windows 8 In-App Ads
Performance Marketing
Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s
Skype Rips Into Twitter and Facebook in New Ads
Creativity
It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its [...]
Skype Co-Founder Launching Vdio, a Netflix Competitor
Performance Marketing
With Netflix busy fighting its months-long battle against bad publicity, the time is ripe for a new video streaming service to knock the former giant from its perch. At least [...]
Skype to Buy Messaging App GroupMe
Performance Marketing
As the group messaging market heats up, Skype announced yesterday that it is buying GroupMe, a popular smartphone app that allows users to send texts and make conference calls