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Skype’s Message to Facebook and WhatsApp: Millennial Use Growing

Performance Marketing

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches [...]


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Adweek’s Top 5 Commercials of the Week

Brand Marketing

It's been a particularly strong week for commercials. But which one was the best?

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Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet

Brand Marketing

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional [...]

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Andie MacDowell Finds HBO’s Girls a Little Shocking

Brand Marketing

Specs Who Andie MacDowell Age 55

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This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Brand Marketing

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency

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Skype Rolls Out New Rich Media Ad Unit for iPhone

Performance Marketing

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to [...]