Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots
Performance Marketing
Microsoft, as expected at its Office event today, pulled back the curtain on its Slack competitor, which is called Microsoft Teams. Since launching in 2009, Slack has become a popular, [...]
Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies
Brand Marketing
Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections [...]
The Top 10 Messaging Apps by User Base and Revenue
Performance Marketing
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue [...]
Here’s the Full List of 2014 Watch Awards Winners
Brand Marketing
Our inaugural Watch Awards, designed to honor the best in online video, received hundreds of entries. Filmmakers, actors, activists and comedians are creating a veritable universe of content that encompasses [...]
Skype’s Story Is Told Through the Eyes of Those It’s Connected
Performance Marketing
Production Series – Gold After being forced to become a child soldier in Uganda, Dennis became an outspoken opponent of war atrocities. But his efforts there made him a public [...]
The Story Behind One of the Most Beautiful Real Moments in Advertising
CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored [...]