Watch This Ad Carefully, and You’ll Be Transfixed by the Car Sitting Quietly on a Street

The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke Bellis.

Adweek’s Top 10 Commercials of the Week

Skoda Is a Giant Crowd-Pleaser in Delightful, Larger-Than-Life Ad From Fallon

Car ads have disappointed me lately, so I was pleasantly surprised by this Fallon London spot for Skoda, which ranks as one of the more entertaining and memorable commercials in the category so far this year. (It avoids stalling on gooey sentimentality and hey-we-set-a-record! docudrama.) The awesomely realized one-joke spot shows various objects in a typical suburban neighborhood that have become outrageously big and powerful. These include a baby carriage that's more like a tricked-out moon-buggy; an ice-cream truck serving 2-foot-high cones; a lawnmower with eight cylinders; a jackhammer with mini-hammers to really grind up the pavement; a barbecue grill that's a cross between a UFO and a nuclear plant; and a kid's Big Wheel-type tricycle with wildly humongous wheels. Despite all the size and power on display, folks still stare open-mouthed at a dude tooling around in his high-performance Skoda Octavia vRS. The action manages to be self-consciously silly but never stupid, because the souped-up stuff, while outlandish and cartoony, is nonetheless cool-looking and convincing. (Check out the "behind-the-scenes" clip below, which opens with a spoof commercial for the jet-powered, bomb-proof grill, and shows some of the impressive props being made.) The slogan, "It's not your everyday family car," is a bit weak, but I still got the message that this is one powerful Skoda, and it might just turn some heads on my boring old street. I'm sold ... I'll take the grill! (And a chocolate cone with extra sprinkles, please.)

Skoda built by vultures, snakes and cyborgs

In 2007, European automaker Skoda mixed things up (and then stirred, poured and baked them) with the sugary-sweet "Cake" commercial from Fallon London, in which a team of bakers literally […]

Raise a glass to Skoda’s awesome SUV spot

Here's a beautiful ad for Czech automaker Skoda's new crossover SUV, the Superb Combi. Reminiscent of BMW's kinetic sculpture spot for the 5 Series, Skoda's ad, created by Leagas Delaney […]

Ford faring better than Skoda out in the wild

Automakers Ford and Skoda take somewhat similar approaches in new print campaigns for the Ranger and Yeti models, respectively, but the results are markedly different. Ogilvy London's pulp-magazine-style work for […]