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Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Creativity

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was [...]


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Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Brand Marketing

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement [...]

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Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

Brand Marketing

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in [...]

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Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy

Brand Marketing

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1.

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Ad of the Day: Life Isn’t Easy for a Man Made of Skittles in Candy Brand’s Mockumentary

Brand Marketing

The best Skittles advertising has always been about anatomical oddities.

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The Top 10 Halloween Candy Brands on Twitter

Performance Marketing

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.