L.A. Agency Siltanen & Partners Uses Its Creative to Drive Business Results
Brand Marketing
Specs Who (L. to r.) Partner and co-creative director Joe Hemp; CEO and CCO Rob Siltanen; and partner and president Tim Murphy What Full-service ad agency Where El Segundo, Calif.
Skechers Pulls Shoes Ahead of Ad Industry Review
Brand Marketing
Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its [...]
Skechers Settles Deceptive Ad Case With FTC for $40M
Brand Marketing
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.
Skechers to Incentivize Product Reviews Through Rewards Program
Brand Marketing
Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content.
Skechers Trots Out Mr. Quiggly in Super Bowl Teaser
Creativity
Here's your latest Super Bowl sneak peek—a teaser of the Skechers spot, which has already gotten some attention after it was reported that its French-bulldog star, Mr. Quiggly, replaced Kim [...]
Animal Activists Bark at Skechers Over Super Bowl Spot
Creativity
Skechers' 2012 Super Bowl commercial is drawing fire and calls for brand boycotts, weeks before it airs in the Feb. 5 game. The ad features Dallas Mavericks owner Mark Cuban, [...]