Sixth Scents

How the Perfume Business Lost Its Class

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it. Ever wonder how this part of Western civilization devolved in this manner?

Perspective: Message in a Bottle

For a long time now, the advertising of men’s colognes has featured two key ingredients: men, plus that universally presumed (if not scientifically proven) wisdom that a nice-smelling fella’s going to get the ladies. But while these two components can be found in the cologne ads on these pages, the ads themselves are nothing alike.