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Winning at Voice-Assisted Search

Performance Marketing

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing improvements and expanded options in natural language technology and [...]


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Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial

Performance Marketing

"Alexa, do we really need a voice-activated speaker that listens for our every command?" 

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Siri Is an Insecure Diva in Microsoft’s Latest Windows Phone Ad

Creativity

Microsoft is making a habit out of mocking Siri. Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. [...]

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Apple CarPlay, Boeing Black Phone Revealed in New Videos

Performance Marketing

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style.

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Microsoft Bashes Siri Again in New Ad Showing Off Dell’s XPS 10 Tablet

Creativity

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5 [...]

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Amazon Reportedly Buys Siri Competitor for $26M

Performance Marketing

Amazon has purchased Evi, a British startup that builds voice recognition software similar to Siri, for $26 million, TechCrunch reported, crediting unnamed sources as representatives from Amazon, Evi, and ven