Advertising Leaders Predict a ‘Period of Uncertainty’ Following Trump’s Surprise Win
Brand Marketing
Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.
10 Provocative Tweets About Omnicom-Publicis #Fail
Performance Marketing
Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the
Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise
Brand Marketing
In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising.
These Ad and Media Bigwigs Know Their Business
Brand Marketing
One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to [...]
12 Conversations About the Past, Present and Future of Advertising
Brand Marketing
Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.