Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone for 4 minutes improve your relationship?" The work is reminiscent of Dr. Arthur Aron's experiment, where two people fell in love after he instructed them to ask each other a series of questions while staring into each other's eyes for up to four minutes. The people Prudential Singapore choose for this social experiment vary in their relationships: husband and wife, parent and child, siblings. We started watching stoically and skeptically—as one is apt to be when so many brands' premises seem to be, "Let's do a social experiment so it'll go viral!" But halfway in, we sobbed our way through a small pile of tissues.
It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's shopping site featured a Black Friday sale button labeled "Rape Us Now," which apparently was a reference to how low the prices were. Given that the site's audience is almost entirely made up of young women, it didn't take long for some to take notice.
Ikea is opening its second store in Malaysia, and the retailer's products physically can't contain their excitement.
As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore an
This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one's local Airbnb host.
Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created an impressive model of the city, made of the toy brand's tiles, representing what the metropolis might look like 50 years hence—then invited some kids to improve on it.
Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region.
Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service and giving loaners to stranded motorists.
The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can.