Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad
Creativity
Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone [...]
Lego Marks Singapore’s 50th Anniversary by Asking Kids to Redesign the City
Creativity
Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created [...]
Mcgarrybowen Expands Into Singapore
Brand Marketing
Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region.
Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists
Creativity
Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service [...]
Ikea Is Replying to Questions on Facebook With Comical, Pun-Filled Memes
Creativity
The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread [...]
BBDO Insider Chris Thomas Is the Agency’s New Head of the Americas
Brand Marketing
BBDO worldwide CEO Andrew Robertson describes his new CEO of the Americas as a "global citizen."