Simulmedia

Simulmedia’s New CMO Sees the Future of TV

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48

You Won’t Believe How Big TV Still Is

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it.

Study: Prime-Time Spending Wildly Inefficient

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the

As Google and Others Struggle in TV, Simulmedia Sees Some Traction

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division.