Eric Silver Will Close His Agency and Join McCann as North American Creative Chief
Brand Marketing
Eric Silver is back in the big leagues, signing on as the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like [...]
Would You Recognize a Loved One Dressed Like the Homeless? These People Didn’t
Creativity
Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on [...]
Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again
Creativity
After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning [...]