Stella Artois and The Roots Created a Music Video You Can Taste
Brand Marketing
Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with [...]
Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo
Brand Marketing
Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, [...]
Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle
Creativity
Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle [...]
Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail
Creativity
Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital [...]
Accounts in Review: See What’s Up for Grabs and Who’s Chasing It
Brand Marketing
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million [...]
Estée Lauder Hires an Agency for Global Assignment
Brand Marketing
Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources.