Sid Lee

Stella Artois and The Roots Created a Music Video You Can Taste

Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.

This Condom Maker Just Designed Some Sportswear Out of the Same Material

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion pack—Trump Against Humanity: A Party Game About a Horrible Person. Seriously. You couldn't make this shit up, and neither did they. 

France’s Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local and artisanal color gets involved in productions like this. If you never have before, that's fine; it's usually hidden in the background.  Not this time. 

Canadian Sporting-Goods Retailer Taps TBWA\Chiat\Day

Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review.

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on—how many cups of coffee are poured in a day, how many times the toilets flush, how many times employees use the "command + z" keyboard shortcut (that's undo, for all you mouse-clicking Neanderthals), how many documents the fax machine sends (zero, since 2013, because ha ha, umm ... what's a fax machine?), etc., etc.

Accounts in Review: See What’s Up for Grabs and Who’s Chasing It

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources.