Sex addiction can mess up your advertising
Creativity
The Showtime series Californication gets this week’s prize for most inopportune tagline. Given David Duchovny’s trip to rehab for sex addiction, the line "He’s in way too deep" could refer [...]
New Showtime promo doesn’t mince words
Creativity
Except for viewers, Showtime’s original series have it all: sex, beheadings, David Duchovny and loads of profanity. That’s the impression one gets from the new two-minute Showtime promo posted above. [...]
Is it time for Showtime to quit charging?
Creativity
With so many original hit shows on Showtime these days, it’s hard to remember the premium channel’s 1990s tagline, “Nothing but RoboCop and soft-core skin flicks.” OK, so maybe they [...]
Stoners love ‘Weeds’ ad’s giant bag of pot
Creativity
Here in the U.S., the hit show Weeds has been advertised with marijuana-scented strips in magazines. In New Zealand, they chose something a bit more grandiose: a giant bag of [...]
Showtime’s definition of a year’s worth of ice cream may not be yours
Creativity
Although ice cream season seems like it should be summer, the Showtime network has a new promotion that would work any time of year: free Haagen-Dazs for a year when [...]