4 Ways Amazon Is Remaking the World in Its Image
Performance Marketing
Amazon's impact on commerce is impossible to ignore. The pioneering e-tailer has nearly perfected the arts of e-commerce and logistics to bring customers the shop-from-anywhere experience we couldn't have imagined [...]
Showrooming is a Very Real Problem for Car Dealerships, Too
Brand Marketing
There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon) [...]
Consumers Visit Retailers, Then Go Online for Cheaper Sources
Brand Marketing
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).
Retailer’s Holidays Focus Ain’t Sexy, Just Real
Performance Marketing
Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but [...]