Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through showrooming and price comparisons.&nbs
Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check.
Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy it elsewhere for less.
There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon) for less. Now, a new study by Placed Inc.
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).