shopping marketing

Why Google Should Fear Facebook’s New Product Ads

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.

Y&R Names First Global Chief for Retail Marketing

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm.