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Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

Convergent TV

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the [...]


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Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

Brand Marketing

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

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ABC’s Success With Diversity Comes From Focusing on Creators, Not Just Stars

Convergent TV

ABC has changed mainstream television's diversity makeup more than any of its broadcast counterparts in recent years, and executives say the commitment is paying off not just in ratings, but [...]

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Katherine Heigl’s New Show Pulled the Viewers, but Will They Stick Around?

Convergent TV

State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The [...]

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