Crocs: Can Celebrities Save a Brand?
Performance Marketing
Were Crocs ever cool? No, I'm not being snarky (not really) ... I never wore them, because they seemed to be geared toward a younger demographic, and when they debuted [...]
Why Adidas’s Samba Design Is Still Kicking It After 65 Years
Brand Marketing
Six years ago, a little-known U.K.
Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video
Creativity
Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it [...]
This Week’s Must-Haves: Emoji-Inspired Footwear and Cyberthief-Blocking Jeans
Performance Marketing
Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting velvet emoji-inspired shoes, jeans that protect wearers from identity theft, and a magazine organizer that [...]
Ad of the Day: Everything’s Great, Then Awful, Then Maybe OK in John Wall’s Foot Locker Ad
Brand Marketing
John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.
Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes
Creativity
I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial [...]