Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev
Agencies
Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency [...]
Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light
Brand Marketing
Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to [...]
Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts
Creativity
The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top [...]
Big Beer Brands Are Fooling Us With Their Crafty Looks
Brand Marketing
It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif., [...]
Ad of the Day: Shock Top
Brand Marketing
Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares.