Shock Top

Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner."I'm pleased to share that Shock Top has brought on Deutsch as our agency of record. We're excited to work together on some great creative in 2017," Jake Kirsch, vp, Shock Top, said in a statement.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Shock Top Is Starting a Summer Camp for Nostalgic Millennials Tired of Acting Like Adults

If you watched Netflix's reboot of Wet Hot American Summer and thought, "Huh, if those 30-something and 40-something adults don't look out of place at a summer camp, maybe I won't either," you're in luck.

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to deliver some of the best reviews of all the other commercials from Sunday night's telecast.

Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian T.J.

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to the Big Game for the first time as well as bring Michelob Ultra back for the first time since 2010. 

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top Belgian White trying to chat you up.Not since Red Stripe's bodega bonanza have we seen something this odd happening to unsuspecting potential party people. Liquor store shoppers and bar-goers alike find themselves face-to-citrus-face with Shock Top's chatty mascot in a series of videos.The mascot, named Wedgehead, is like the PG-13 lovechild of Andrew Dice Clay and Triumph the Insult Comic Dog—a kind of Joe Pesci Lite, but quite a bit smoother with the ladies. He actually gets some good zingers in, like when he tells one curiously investigative customer, "Take it easy, CSI."  He also takes a few digs at the competition. "You guys know these beers, they're trying too hard, you know what I mean? Fifteen names? Wildebeest Three-Headed Unicorn? What is that? Seventeen varieties served in a fedora. Come on. I'll do mine in a glass."Check out the clips below to see how it all went down. There's also an outdoor ad that continues the talking motif.We've reached out to several agencies linked to Shock Top, but so far none has taken credit for the videos, so we'll update when we hear back on credits. UPDATE: The work is by Anomaly in Toronto.The real question, of course, is whether the stunts are real or staged. Without a behind-the-scenes video or official word from the marketer, we're left to watch and decide for ourselves. If Wedgehead were here, I'm sure I know what he'd say. <p>

Big Beer Brands Are Fooling Us With Their Crafty Looks

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif., to be exact.

Ad of the Day: Shock Top

Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares.