UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up and dropping off boxes. To that end, a new global campaign from Ogilvy & Mather debuts the tagline "United Problem Solvers" (because abbreviations can be puns too, see?). The debut ad essentially calls on viewers to bring UPS their stickiest package delivery issues, while a montage of action shots shows examples of how the company is working behind-the-scenes in of-the-moment industries. That means making sure medicine is transported at the right temperatures, and offbeat companies like paramotor manufacturers get the parts they need, and artisanal, fragile products arrive where they're going in one piece.
Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big, they’re fast, and, of course, they’re brown. Relatively few brands enjoy the luck of its workaday equipment becoming a universally recognizable icon.
IDEA: Four ads—with talking turtles, worker ants, mythical dwarf-like creatures and reptilian humanoids—all packed into one 30-second ad? You're going to need some bubble wrap for that. Yet BBDO in Toronto delivers it all in one piece in its latest amusing spot for FedEx. The ad aims to raise awareness of FedEx offerings beyond its core strengths.
GENESIS: BBDO's new brand campaign for FedEx explains some of what the company does beyond basic shipping. One recent spot looked at its medical solutions—for example, how it can transport bovine heart tissue around the world in time for a patient's surgery. A new spot suggests FedEx's environmental efforts help save forests.
Are you a goose in Canada who needs to send a hockey stick to a puppy in Florida? Worry not. FedEx has you covered.
Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied to the company's sponsorship of the PGA's FedEx Cup) aim to reassure golfers that yes, you can hand your clubs off to FedEx and breathe easy—no matter how insanely protective you are.
It's tough to dislike a spot where Santa loses his cool and tries to climb a chain-link fence. Kris Kringle does just that in this new UPS/Nascar spot, attempting to […]
Ah, office humor. One of the few benefits of a recession is that when all the white-collar jobs dry up, marketers might not look to Dilbert for inspiration quite as […]