Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action.
Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech and telecom megacorporations, there's one classic brand logo that nearly every designer—or human with eyes—would like to see reworked: Sherwin-Williams.
McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands.
In September 1941, on the eve of World War II, the Sherwin-Williams paint company took a gamble and introduced two new products: Kem-Tone, a water-based paint that company chemists had wisely prepared in anticipation of the government’s rationing of linseed oil; and Roller-Koater, a cylindrical sponge appli