Sherwin Williams

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action.

Now It’s Sherwin-Williams’ Turn for a Much-Needed New Logo, Right?

Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech and telecom megacorporations, there's one classic brand logo that nearly every designer—or human with eyes—would like to see reworked: Sherwin-Williams.

Deutsch Takes on Sherwin-Williams’ Other Consumer Brands

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands.

The Definition of Advertising Has Never Been More Unclear


How Sherwin-Williams Glorified Painting

In September 1941, on the eve of World War II, the Sherwin-Williams paint company took a gamble and introduced two new products: Kem-Tone, a water-based paint that company chemists had wisely prepared in anticipation of the government’s rationing of linseed oil; and Roller-Koater, a cylindrical sponge appli