Shell

Shell Just Made an Interactive Music Video Specifically for Snapchat

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade.

Shell’s Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's head is, well, finding the right beat. Shell just released "Best Day of My Life," a catchy, colorful music video featuring Jennifer Hudson, Luan Santana, Pixie Lott, Yemi Alade, #TanWeiWei and Steve Aoki. This is part of its ongoing "#makethefuture" campaign, so seven energy innovations also appear. 

The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably […]

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today.

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese.The resulting work is an interesting study in the effectiveness of a mark, and a true testament to the indelible impression these logos have in our minds. In the video below, Gozetlik shows us a glimpse into his process of creating one of his neon-sign designs into an actual neon sign:"Chinatown is a Chinese translation of the trademarks in a graphical way," says the artist on his website. "It's a carefully arranged series of artworks showcasing 20 well-known Western brand logos with maintained visual and narrative continuity. 'Chinatown' pushes viewers to ask themselves what it means to see, hear, and become fully aware. 'Chinatown' also demonstrates our strangeness to 1.35 billion people in the world, when you can't read Chinese."Instead of simply translating the brand names into Chinese, the logos include a generic description of the product written in Chinese. So, even for those fluent in Chinese, the logos appear somewhat unbranded. Take a look below at some of these interesting studies in branding and see if you can figure them out on first glance: MasterCard

U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole new level. Fittingly, he did so in a pub.

Cheil Rounds Out Its Portfolio With Iris Deal

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.

The New York Times Runs Its First-Ever Native Print Ad

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January.

Shell Celebrates 30 Years in Alberta by Selling Gas at 1984 Prices

It was the best of times, it was the ... well, literally the best of times. Van Halen was the greatest band in the world. George Orwell was totally right about the future. And the Edmonton Oilers were the world champions of hockey.

Data Drives This Digital Sales and Marketing Company in Dallas

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices