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Shell Just Made an Interactive Music Video Specifically for Snapchat

Performance Marketing

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade.


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U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014

Brand Marketing

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole [...]

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Cheil Rounds Out Its Portfolio With Iris Deal

Brand Marketing

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.

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The New York Times Runs Its First-Ever Native Print Ad

Performance Marketing

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January.

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Shell Celebrates 30 Years in Alberta by Selling Gas at 1984 Prices

Creativity

It was the best of times, it was the ... well, literally the best of times. Van Halen was the greatest band in the world. George Orwell was totally right [...]

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Data Drives This Digital Sales and Marketing Company in Dallas

Brand Marketing

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices