Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game
Performance Marketing
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza
Twitter Killed All of These Second-Screen Apps
Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you [...]
Y&R Finds Another Tech Buddy in Shazam
Brand Marketing
Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group [...]
Shazam Introduces Engagement Metric for TV Ads
Brand Marketing
In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users' engagement with TV spots using the media "tagging" app.
Information Diet: Nat Faxon
Specs Age 37 Accomplishments Star of Fox's Ben and Kate, Academy Award Winner for Best Adapted Screenplay for The Descendants Base Los Angeles