Shaving

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I've read the word "hipster" doing research for this post.  Y&R did a brief interview with Metro about the campaign, claiming that the bearded creatives in the agency's employ "all confessed that their beards aren't actually that pleasant to live with." Lies and slander! They also claim that "women actually find beards kinda gross," which science would argue is only half-true. Via Design Taxi.

Cancer Charity Dares Young Men to Wax Their Balls on Camera

Most cancer charities want to highlight how easy it is to check yourself for lumps or other danger signs, but Testicular Cancer Canada decided to grab some attention by getting guys to do it the hard way.

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice the Terry in one spot.  "Get Shaved in the Face" is the newest oddity from Wieden + Kennedy, which first tapped Crews in 2010 for a series of over-the-top spots directed by comedy duo Tim & Eric. In this installment, Crews faces the existential dilemma of whether to shave off a facial hair that appears to be his micro-clone. While Isaiah Mustafa is still the most iconic Old Spice guy, Crews seems to be the brand's personality of choice over the long term. He's gone from advertising Odor Blocker Body Wash to shaving cream—and here he's fronting Old Spice's newest foray into grooming hardware. Thanks to a partnership with Braun, you can now buy an Old Spice Hair Clipper ($49.99), Beard & Head Trimmer ($49.99), Wet & Dry Shave & Trim ($59.99), Shaver ($69.99) and Wet & Dry Shaver ($79.99). They're apparently the perfect devices for committing anthropomorphic follicide—you know, in case that's an issue for you.

Dollar Shave Club Turns to Local Radio for Father’s Day

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear and a machete)—to radio this month with four Father’s Day ads that he wrote and recorded for his mail orde

How Brands Use the Ritual of Shaving to Sell Everything

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard some of the traditional reasons why you bothered: that most women prefer it, that most employers prefer it, that it makes a guy look younger.