Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.
Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it.
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and its 70 staffers—to Publicis's roster, which already includes larger digital agencies like Digitas, Razorfish and Rosetta.
In the wake of yesterday’s news that the iPad 3 launch will likely be delayed until 2012 due to problems manufacturing the tablet’s high-resolution display panels, Reuters is reporting that Apple