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Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Performance Marketing

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and [...]


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The Five Best Brand Activations We’ve Seen at Comic-Con

Brand Marketing

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties.

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