Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in [...]
Discovery Already Chumming the Waters for Shark Week
Creativity
Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. [...]