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10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

Performance Marketing

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever [...]


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Dunkin’s Shark Week Donut Is Not for Use as a Flotation Device

Creativity

Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week to bring you the offering above, the Shark Bite donut, a yeast confection iced with a red-and-white pattern resembling a [...]

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Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

Creativity

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right.

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something [...]

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This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights

Creativity

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg.

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GE’s Twitter Vine ‘Science Fair’ Gets Social Ad Push

Performance Marketing

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push.