Social Selling May Be Wasting Time
Performance Marketing
Helping buyers buy is where the action is. The goal of the modern B2B seller is to get into conversations earlier — help buyers get ready to buy, consult with [...]
Zeebox Adds New TV Rooms Social Feature
Performance Marketing
Zeebox, the social network-enabled second-screen app, is adding a feature called TV rooms, which the company describes as a Facebook to connect TV fans, creators and actors.
Devolutionary DRM
The more I think about it, the more convinced I am that DRM is for the dinosaurs. Publishers should instead focus on monetizing the exposure online sharing brings.
Share, Share Everywhere: Tapping the Social Activity of Email Subscribers
Performance Marketing
We've all seen it happen: a trusted individual recommends or suggests something. It's a powerful way to not only convey a message, but also elicit a response. That’s why it’s [...]
Being Nasty is No Way to Make Friends
David Aldea, at the Publishing Business Conference and Expo earlier this month, painted an interesting picture of what not to do when considering an anti-piracy strategy.