Now Marketers Can Buy Sponsored Content Programmatically
Performance Marketing
Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.
Sharethrough Scales Up Its Native Ads
Performance Marketing
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr [...]
Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup
Performance Marketing
A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between [...]
Sharethrough Launches Own Take on Sponsored Stories
Performance Marketing
Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publish
Sharethrough Grabs $5 Million in Funding for Native Ad Push
Performance Marketing
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up.
Sharethrough Promises Video Ads That Look Like Content
Performance Marketing
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads.