A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.
Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots.
As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping moves.
It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content. Yet attempts to replace it—engagement, influence, impressions, mouse-overs, Facebook Likes, Twitter follows, even Klout—have yet to produce a simple, industry-wide standard. It’s not for a lack of trying.