Shannon Pruitt

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's all about the Story."

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, have taken the reins from Angela Courtin, co-founder and president.