State Farm Signs On as Lead Sponsor of Billboard Latin Music Awards on Telemundo
State Farm is back as the title sponsor of Thursday's Billboard Latin Music Awards. The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network [...]
The Voice Soars With Unilever Sponsorship
CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads.
Broadcast Boom Lifts NBCU in Q4
Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available [...]