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Shaking Up Sales, Loyalty With the Human Touch

Performance Marketing

By Jeanette McMurtry

It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end, we’re all human. And that human [...]

Brand Marketing

Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year

By Christine Birkner

Brand Marketing

How Shake Shack Achieved Rock Star Status in the Burger World

By Christine Birkner

Brand Marketing

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

By Andrew Adam Newman

Brand Marketing

The Secret to Danny Meyer’s Exceptionally Good Taste

By Robert Klara