Shake Shack

Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year


How Shake Shack Achieved Rock Star Status in the Burger World

In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart.

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.

The Secret to Danny Meyer’s Exceptionally Good Taste

Danny Meyer, trim as a track star and turned out in a dark gray suit despite the summer swelter, steps just outside Union Square Cafe, his landmark New York City restaurant that, even in its 27th year, is typically booked. A young couple with English accents, apparently tourists, studies the menu, encased in glass.