Using Sex for a Sales Breakthrough
Performance Marketing
How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex.
American Apparel Faces Criticism for Demonstrating the Shortness of Its Miniskirts
Brand Marketing
American Apparel has once again landed in hot water for featuring questionable photos where a young woman in a plaid skirt is bending over (which arguably doubles as a racy [...]
We’ll Buy Nearly Anything From a Woman in a Red Dress
Brand Marketing
Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman [...]
Are Brands Better Than Sex?
Brand Marketing
Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex.
30% of Millennial Moms Text With Their Partner More Than They Speak
Brand Marketing
Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between [...]
First Mover: Joanna Coles
Performance Marketing
Specs Age 50 New gig Editor in chief, Cosmopolitan Old gig Editor in chief, Marie Claire