Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign
Brand Marketing
"The Bud Light Party" has ended a little earlier than expected.
5 Reasons Why Sony Should Still Release ‘The Interview’ Online
Performance Marketing
While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem [...]
AMC’s Upfront Slate: Network Takes a Crack at Scripted Comedy
Having established itself as the home of hit drama series like Mad Men, Breaking Bad and The Walking Dead, AMC is looking to crash its way into the comedy business.
Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter)
Brand Marketing
Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan [...]
Strong Sampling for Jimmy Fallon’s Tonight Show Debut
While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King [...]
AMC Is Definitely Developing ‘Preacher’
As reported, AMC and Sony Pictures TV have officially tapped Seth Rogen and Evan Goldberg to develop Garth Ennis and Steve Dillon's controversial 1990's comic book series Preacher for AMC.