"The Bud Light Party" has ended a little earlier than expected.
Bud Light wants to sell you beer—and your gender identity doesn't change that. In the Anheuser-Busch brand's latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the gender identity spectrum can drink Bud Light.
You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden + Kennedy features Amy Schumer and Seth Rogen, the faces of the Bud Light's new brand platform, "The Bud Light Party," which serves as a way for the brand to parody the political season.
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas Eve in defiance of a hacking group that threatened to shut down Seth Rogen and James Franco's buddy movie.
While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem the flow of hacked Sony information and terrorist threats against those who support the movie.
Having established itself as the home of hit drama series like Mad Men, Breaking Bad and The Walking Dead, AMC is looking to crash its way into the comedy business.
Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its efforts. It certainly does, but it leaves the door open to calling audibles. A perfect example is the World’s Most Famous Selfie at the Academy Awards.
While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King of Late Night.
As reported, AMC and Sony Pictures TV have officially tapped Seth Rogen and Evan Goldberg to develop Garth Ennis and Steve Dillon's controversial 1990's comic book series Preacher for AMC.